How to Advertise Around PBR Freedom Days at Amerant Bank Arena
For three days in early August, Amerant Bank Arena in Sunrise becomes the center of professional bull riding in South Florida. PBR Freedom Days runs August 7–9, 2026, as the Florida Freedom — the 2025 PBR Teams Regular Season Champions — host their annual homestand at 1 Panther Parkway. For local businesses, that weekend is also one of the better mobile billboard advertising opportunities on the Broward County calendar, because the arena sits directly beside Sawgrass Mills and some of the busiest retail traffic in the region.
Families, western lifestyle fans, corporate sponsors and out-of-town visitors will move through the Sawgrass corridor across a Friday night, a Saturday evening and a Sunday matinee. A digital billboard truck lets your brand ride along with that traffic instead of waiting for it to pass a fixed location.
A three-sided digital LED billboard truck can circulate the public roads around Amerant Bank Arena all weekend.
PBR Freedom Days at a Glance
- Event: PBR Freedom Days — Florida Freedom homestand, PBR Teams season
- Dates: Friday, Aug. 7 (7:45 PM) · Saturday, Aug. 8 (6:45 PM) · Sunday, Aug. 9 (1:45 PM)
- Venue: Amerant Bank Arena
- Address: 1 Panther Parkway, Sunrise, FL 33323
- County: Broward County
- Category: Professional bull riding / family sports entertainment
- Nearby districts: Sawgrass Mills, West Sunrise Boulevard corridor, Plantation, Tamarac
- Booking recommendation: Reserve truck availability before the first week of August
Why This Weekend Works for Advertisers
Freedom Days is not a single-night event. Three separate showtimes mean three arrival waves, three departure waves and a full weekend of people eating, shopping and staying in the area between performances. The Friday 7:45 PM start pulls after-work traffic across the Sawgrass Expressway and West Sunrise Boulevard. Saturday's 6:45 PM show fills the late afternoon with families arriving early for parking. Sunday's 1:45 PM matinee puts crowds on the road at lunch and releases them into prime shopping and dining hours.
Then there is the location itself. Amerant Bank Arena shares its immediate area with Sawgrass Mills, one of the largest outlet malls in the country, so event traffic and retail traffic overlap all weekend. Restaurants, sports bars and hotels in Sunrise, Plantation and Tamarac all sit within a short drive of the arena. That density is what makes PBR Freedom Days mobile billboard advertising productive: one truck on a well-planned route can reach arena crowds, shoppers and diners in the same loop.
The audience profile matters too. PBR draws families with kids, western lifestyle and outdoor enthusiasts, and a sponsor-heavy business crowd tied to the Teams league. Those are buyers for restaurants, trucks, boots and apparel, outdoor gear, insurance, home services and family attractions.
How a Digital Billboard Truck Campaign Works
A Mobile Billboard Miami truck carries bright LED screens on three sides. Your campaign can run static artwork, motion graphics or video, along with QR codes, short URLs, social handles, schedules and clear calls to action. Creative can be swapped during the campaign when arranged in advance — for example, one message during Saturday arrival and a different offer as crowds leave.
The service includes professional route planning, a driver, fuel and screen operation. You also receive proof-of-performance photos and video so you can see exactly where and when your campaign ran. Learn more about the trucks on our digital mobile billboard services page.
Put Your Brand in Front of the Freedom Days Crowd
Truck availability for the August 7–9 weekend is scheduled first come, first served.
Call 305.814.5880 Check AvailabilitySuggested Campaign Areas Around Sunrise
Potential routes may include the public roads surrounding the arena and the retail corridors that feed it. Common options for this venue are West Sunrise Boulevard, Flamingo Road, NW 136th Avenue and the commercial loop around Sawgrass Mills, along with dining and hotel corridors in Plantation and along University Drive. Subject to traffic conditions and local restrictions, the truck can time loops around each showtime so your message meets arrival and departure traffic head-on.
Routes never assume access to restricted roads, arena property or controlled parking areas. The final route should be reviewed before the campaign, and operations remain subject to applicable laws and property rules.
Who Should Advertise During Freedom Days
Restaurants and sports bars. Thousands of attendees eat before and after each show. A truck circulating between the arena and your location with a simple offer can redirect that traffic to your tables.
Western, outdoor and apparel retailers. This is the most concentrated western lifestyle audience Broward County sees all year. Boot, hat, apparel and outdoor brands are a natural fit.
Automotive and truck dealers. PBR audiences index heavily toward pickup and SUV buyers. A dealer promotion running all three days keeps your inventory in front of them repeatedly.
Hotels and family attractions. Out-of-town fans need rooms and daytime plans between shows. Weekend packages and attraction promos work well on Saturday and Sunday routes.
Event sponsors and activations. Brands already involved with the event can extend their footprint beyond the arena walls with sponsor recognition and directional messaging on surrounding roads. See our event advertising services page for activation options.
Timing Your Campaign
The strongest windows follow the showtimes. Friday calls for late-afternoon and evening coverage into the 7:45 PM start. Saturday supports a longer run, since families arrive early for the 6:45 PM show and the Sawgrass retail area is busy all day. Sunday's 1:45 PM matinee makes late morning through mid-afternoon the priority, with departure traffic flowing into shopping and dining corridors afterward.
Some advertisers also add coverage in the days leading into the weekend to build recognition before crowds arrive. Booking early simply gives you first choice of dates and route windows.
Creative That Works at an Arena Event
Keep the message short enough to read from a moving lane of traffic. Use large type, high contrast and one clear action. Test any QR code at distance, and keep a short URL as backup. Consider separate arrival and departure versions — an arrival message can drive pre-show dining, while a departure message can push a late-night offer or a next-day visit. Night shows favor bright creative on dark backgrounds; Sunday's daytime slot needs colors that hold up in full sun.
Sample Billboard Messages
"Hungry after the bulls? 10% off tonight — 5 minutes from the arena. [YourRestaurant.com]"
"Real trucks for real cowboys. Freedom Days weekend deals at [Dealer Name], Sunrise."
"In town for the weekend? Family rooms from $[XX] near Sawgrass Mills. Scan to book."
See Mobile Billboard Advertising in Action
The video below shows how a digital billboard truck places a campaign directly inside active commercial districts, event corridors and high-traffic areas. It is the same approach we apply to arena weekends like Freedom Days: bright screens, planned routes and messaging timed to when crowds are actually on the road.
Why Work with Mobile Billboard Miami
We are a South Florida operator, which means the Sawgrass corridor, arena event patterns and Broward traffic flows are familiar territory. Campaigns include digital or static truck options, flexible scheduling, route-planning support, creative assistance, a driver, fuel and full screen operation. Every campaign comes with proof-of-performance images and video, documented on our proof-of-performance portfolio page. Single-truck and multi-truck campaigns are available, and we run both local and nationwide programs.
Frequently Asked Questions
Can a mobile billboard advertise near PBR Freedom Days?
Yes. Trucks operate on public roads around Amerant Bank Arena and throughout the surrounding Sunrise commercial areas, subject to traffic conditions and local rules. The campaign cannot enter arena property or controlled lots, but the public corridors feeding the venue carry the bulk of event traffic anyway.
How early should I book for the August 7–9 weekend?
As early as possible. Trucks are scheduled per date and time window, and arena weekends draw multiple advertisers. Booking one to two weeks ahead typically secures your preferred windows, and earlier booking leaves time for creative production and route review.
Can the truck show video as well as static images?
Yes. The LED screens display static artwork, motion graphics and full video. Many event campaigns rotate several pieces of creative, and artwork changes during the weekend can be arranged in advance.
Does the service include a driver and fuel?
Yes. Every campaign includes a professional driver, fuel and screen operation, along with route planning before the campaign starts. You approve the plan; we run it.
Can the route cover Sawgrass Mills and nearby restaurants?
Public roads around Sawgrass Mills and the dining corridors in Sunrise and Plantation are typical inclusions for arena-event routes. The final loop is planned around your target audience and the showtimes you want to hit.
Will I receive proof my campaign ran?
Yes. You receive proof-of-performance photos and video showing the truck in operation on your route, so you can verify placement and share the results internally or with partners.
Planning to Advertise Around PBR Freedom Days?
Reserve a digital mobile billboard truck for August 7–9 in Sunrise and place your campaign where attendees, sponsors and shoppers are already moving. Weekend scheduling is limited to available truck windows.
Call 305.814.5880 Email Us Request Event Advertising AvailabilityQuestions about routes or creative? Reach us through the Mobile Billboard Miami contact page.
Mobile Billboard Miami is an independent advertising provider and is not affiliated with or endorsed by PBR Freedom Days, PBR, the Florida Freedom, Amerant Bank Arena, its organizers, venue, sponsors or participating organizations unless expressly stated.