Heartland · Lake Wales Ridge
Mobile Billboard Advertising in Highlands County, Florida
Digital LED billboard trucks serving Sebring, the county seat, plus Avon Park and Lake Placid along US 27 in Highlands County. Rates start around $1,300/day.
Highlands County at a glance
Three towns on one highway, and one very famous racetrack
Highlands County runs along the Lake Wales Ridge in the center of the peninsula. Its three cities line up on US 27 like beads: Avon Park in the north, Sebring in the middle and Lake Placid in the south. Sebring, the county seat, is laid out around a downtown circle and is known worldwide for Sebring International Raceway and its 12-hour endurance race every March.
Outside race week, this is a quiet market of retirees, citrus and cattle, and families who work in healthcare, schools and agriculture. US 27 is both Main Street and the primary truck route between South Florida and Central Florida, so it carries far more traffic than the population alone would generate.
Local audience movement
Why mobile billboard advertising works in Highlands County
US 27 does everything
Nearly all shopping, dining, medical offices and hotels in the county sit on or just off one highway.
Race week
The 12 Hours of Sebring brings a large international crowd that camps, shops and eats locally for days.
Winter residents
Seasonal visitors from the Midwest and Canada fill RV resorts and golf communities from November to April.
Limited local media
A lit LED screen is a novelty that people mention to each other.
What we run
Mobile billboard services available in Highlands County
Highlands County bookings cluster around race week, winter season, healthcare and dealership promotions, and election cycles.
Mobile billboard advertising
Route-based campaigns that carry your message to the streets your customers already use.
Billboard truck rental
Rent a digital LED billboard truck by the day, with static truck options when a campaign calls for them.
Grand openings, launches & brand activations
Put a moving sign in front of a new location, a product drop or a pop-up. See examples in our portfolio.
Event & convention advertising
Routes on the public roads that feed stadiums, fairgrounds, festivals and trade shows.
Government & public-service outreach
Public-health, safety, voter-information and community messaging that reaches every neighborhood.
LED screens, jumbotrons & live video
LED screen rental and mobile jumbotron rental for watch parties, outdoor movies and live-streamed events.
Pricing
Mobile Billboard Rates in Highlands County
Rates start around $1,300/day.
Our trucks are based in Hollywood, in Broward County, so a Highlands County campaign includes a travel component that depends on where in the county you want the truck and how many days it stays. We quote it up front as its own line so you can see it.
Your final rate depends on:
- Campaign duration and number of days
- Daily hours on the road
- Truck type (digital LED or static)
- Travel and mobilization
- Route complexity
- Event parking or staging requirements
- Creative production or live-streaming needs
For a full breakdown, see how much mobile billboard advertising costs, or request a Highlands County quote.
Where we run
Cities and communities we cover in Highlands County
Three incorporated places and their surroundings:
- Sebring County seat. The downtown Circle, Lakeshore Mall area, the hospital campuses and the long US 27 commercial strip.
- Avon Park The City of Charm, with its mile-long Main Street mall, South Florida State College and the US 27 corridor.
- Lake Placid The Town of Murals and caladium capital, with a compact downtown just off US 27.
- Spring Lake and Sebring Regional Airport area East of Sebring on US 98, around the raceway.
Campaign crossing the county line? We also run in neighboring Polk County, Hardee County, DeSoto County, Glades County, Okeechobee County, Osceola County. Browse all 67 Florida counties.
Route planning
Popular Mobile Billboard Routes in Highlands County
Routes in Highlands County:
US 27 through Sebring
From the north-side big-box area past Lakeshore Mall to the south-side plazas.
Downtown Sebring Circle and Ridgewood Drive
Historic district events and restaurants.
US 98 to the raceway
Public approach roads to Sebring International Raceway during events.
Avon Park Main Street and US 27
Downtown and college traffic.
Lake Placid: US 27 and Interlake Boulevard
Town center and festival access.
Trucks operate on public roads and follow local traffic, parking and sign rules. Venue and landmark names describe nearby public routes only and do not imply any affiliation or on-property access.
Events & venues
Highlands County events worth routing around
- Mobil 1 Twelve Hours of Sebring Mid-March endurance race week, the largest event in the region.
- Lake Placid Caladium Festival A summer festival celebrating the town's signature crop.
- Highlands County Fair A February fair in Sebring.
- Downtown Sebring events Car shows, the soda festival and holiday events around the Circle.
What you receive
Route planning, GPS tracking and proof-of-performance
You are not buying a truck and hoping for the best. We map the Highlands County route with you in advance, track the truck by GPS while it runs, and send photos and video of your creative on the road. Need to change the message mid-campaign? Digital screens make that a file swap, not a reprint.
Video
See Our Digital LED Billboard Trucks in Action
Watch on YouTube or see more on our videos page.
Recent work
Campaign photo gallery
Photos from past Mobile Billboard Miami campaigns. More in the full campaign gallery.
Good to know
Highlands County mobile billboard FAQ
Do you serve Sebring, Avon Park and Lake Placid?
Yes. All three sit on US 27 within about 25 miles, so one truck can cover them in a day.
Is there a travel charge for Highlands County campaigns?
Yes, and we itemize it. Day rates start around $1,300; travel from our Hollywood, FL yard is quoted separately based on where in Highlands County the route runs and how many days the truck stays.
Can you advertise during the 12 Hours of Sebring?
Yes. We route US 27, US 98 and the public roads approaching the raceway while fans arrive, shop and head back to hotels. Book early; race week dates fill quickly.
How far is Highlands County from your base?
About two and a half to three hours from Hollywood via US 27. Travel is itemized in the quote.
When is the audience largest?
Race week in March, followed by the January to March winter-resident season.
How quickly can a Highlands County campaign launch?
It depends on truck availability for your dates and whether your creative is ready. Send us your dates as early as you can; allow a little extra lead time so we can schedule the drive to Highlands County.
Ready when you are
Book a Mobile Billboard in Highlands County
Send your dates, especially for race week. We will plan a US 27 route through Highlands County and quote it. Rates start around $1,300/day.