Northwest Florida · Panama City Beach
Mobile Billboard Advertising in Bay County, Florida
Digital LED billboard trucks serving Panama City, the county seat, plus Panama City Beach, Lynn Haven, Callaway, Springfield and Mexico Beach. Rates start around $1,300/day.
Bay County at a glance
Twenty-seven miles of beach and a city rebuilt after a Category 5 storm
Bay County is the Panhandle's biggest beach market. Panama City Beach welcomes millions of visitors a year to its long white-sand shoreline, with Pier Park as its commercial heart and a calendar of concerts, motorcycle rallies and sports tournaments that stretch the season well beyond summer. Across the Hathaway Bridge, Panama City, the county seat, is the year-round working city, with a port, a revitalizing downtown and St. Andrews waterfront, and a community still rebuilding stronger after Hurricane Michael in 2018.
Tyndall Air Force Base, east of town, is being reconstructed as a next-generation installation, and the naval support activity on the beach side adds to the military presence. That gives advertisers three audiences: visitors, locals and service members.
Local audience movement
Why mobile billboard advertising works in Bay County
Two parallel beach roads
Front Beach Road is for cruising and Back Beach Road (US 98/Panama City Beach Parkway) is for getting places. Both are slow in season.
Events fill the shoulder seasons
Thunder Beach rallies in spring and fall, a country music festival in early summer and Ironman in the fall.
Sports tourism
Frank Brown Park and the Publix Sports Park host tournaments nearly every week.
23rd Street
Panama City's main retail corridor carries the local population daily.
What we run
Mobile billboard services available in Bay County
Suited to attractions, restaurants, nightlife and retail on the beach, plus rebuilding-era home services, healthcare, dealerships, recruiting and military-family marketing in town.
Mobile billboard advertising
Route-based campaigns that carry your message to the streets your customers already use.
Billboard truck rental
Rent a digital LED billboard truck by the day, with full-motion video or still creative on both sides.
Grand openings, launches & brand activations
Put a moving sign in front of a new location, a product drop or a pop-up. See examples in our portfolio.
Event & convention advertising
Routes on the public roads that feed stadiums, fairgrounds, festivals and trade shows.
Government & public-service outreach
Public-health, safety, voter-information and community messaging that reaches every neighborhood.
LED screens, jumbotrons & live video
LED screen rental and mobile jumbotron rental for watch parties, outdoor movies and live-streamed events.
Pricing
Mobile Billboard Rates in Bay County
Rates start around $1,300/day.
We mobilize to Bay County from our base in Hollywood, FL, so travel is a real part of the quote here and we show it as a separate line. Multi-day bookings make the most sense: the truck travels once and works every day it is in the county.
Your final rate depends on:
- Campaign duration and number of days
- Daily hours on the road
- Truck size and screen configuration
- Travel and mobilization
- Route complexity
- Event parking or staging requirements
- Creative production or live-streaming needs
For a full breakdown, see how much mobile billboard advertising costs, or request a Bay County quote.
Where we run
Cities and communities we cover in Bay County
Seven municipalities. The main ones:
- Panama City Beach Pier Park, Front Beach Road, the county and city piers and the west-end resorts.
- Panama City County seat. Downtown Harrison Avenue, historic St. Andrews, 23rd Street and the college area.
- Lynn Haven A family suburb on SR 77 and SR 390 north of the city.
- Callaway, Springfield and Parker East-side communities on Tyndall Parkway serving the base.
- Mexico Beach A small beach town at the county's eastern tip, rebuilt after taking Michael's direct hit.
- Southport and the SR 77 north corridor Growing residential area toward the airport.
Campaign crossing the county line? We also run in neighboring Walton County, Washington County, Gulf County, Calhoun County, Jackson County. Browse all 67 Florida counties.
Route planning
Popular Mobile Billboard Routes in Bay County
Bay County routes:
Front Beach Road
Beachfront cruising traffic from Thomas Drive to Pier Park and the west end.
Panama City Beach Parkway (Back Beach Road)
Through traffic, Pier Park's north side and sports park access.
Thomas Drive
East-end condos, clubs and the naval base area.
23rd Street and SR 77, Panama City
The mall area, big-box retail and Lynn Haven commuters.
Harrison Avenue and Beck Avenue
Downtown and St. Andrews on event nights.
Tyndall Parkway
Callaway and base commuters.
Trucks operate on public roads and follow local traffic, parking and sign rules. Venue and landmark names describe nearby public routes only and do not imply any affiliation or on-property access.
Events & venues
Bay County venues and events worth routing around
- Pier Park and Aaron Bessant Park Shopping, the amphitheater and major concerts.
- Thunder Beach Motorcycle Rally Spring and fall rallies with venues along the beach.
- Gulf Coast Jam A multi-day country music festival at Frank Brown Park.
- Frank Brown Park and Publix Sports Park Softball, baseball and soccer tournaments.
- Ironman Florida An autumn triathlon that takes over the beach for a weekend.
- Downtown Panama City and St. Andrews events Street festivals, markets and Mardi Gras.
What you receive
Route planning, GPS tracking and proof-of-performance
Every Bay County campaign starts with a route plan built around your audience and dates. While the truck is out you get GPS tracking of the route driven, and afterward you receive campaign photos and video as proof-of-performance. On digital units, creative can be updated between days if your offer or event details change.
Recent work
Campaign photo gallery
Photos from past Mobile Billboard Miami campaigns. More in the full campaign gallery.
Good to know
Bay County mobile billboard FAQ
Do you serve Panama City Beach?
Yes. It is about eight and a half hours from Hollywood, FL, so we recommend multi-day campaigns, often paired with Walton County.
What does a billboard truck cost this far from Miami?
The day rate starts around $1,300, the same anchor we use statewide. What changes for Bay County is mobilization, which we quote separately and spread across however many days you book.
Front Beach Road or Back Beach Road?
Front Beach for visitors cruising and walking; Back Beach for volume and locals. Most routes use both.
Are there restrictions during spring break?
Panama City Beach adopts special traffic and event rules in March. We review current ordinances before planning and adjust routes and hours accordingly.
Can you cover the in-town market too?
Yes. 23rd Street, SR 77 and Tyndall Parkway reach year-round residents and military families.
How quickly can a Bay County campaign launch?
It depends on truck availability for your dates and whether your creative is ready. Send us your dates as early as you can; for Bay County, build in extra lead time because the truck has to travel across the state first.
Ready when you are
Book a Mobile Billboard in Bay County
Tell us the event or season you want. We will plan a Bay County route and quote it. Rates start around $1,300/day.