Southwest Florida
Mobile Billboard Advertising in Lee County, Florida
Digital LED billboard trucks serving Fort Myers, the county seat, plus Cape Coral, Bonita Springs, Estero, Lehigh Acres and the Lee County islands. Rates start around $1,300/day.
Lee County at a glance
Southwest Florida's population center, split by a river
Lee County is the largest market on Florida's southwest coast. Fort Myers is the county seat and historic downtown, but Cape Coral across the Caloosahatchee River has far more residents, and Lehigh Acres to the east is bigger than most Florida cities. Add Bonita Springs and Estero in the south and the beach communities of Fort Myers Beach, Sanibel and Captiva, and you have a county where the audience is spread wide and connected by a limited number of bridges and arterials.
Those bridges are an advertiser's friend. The Cape Coral, Midpoint and Caloosahatchee bridges, along with Colonial Boulevard, Daniels Parkway and US 41, concentrate daily traffic. The area is also still rebuilding and re-opening after Hurricane Ian, which means a steady run of grand openings, re-openings and contractors competing for attention.
Local audience movement
Why mobile billboard advertising works in Lee County
Bridge and arterial choke points
Traffic between Cape Coral and Fort Myers squeezes onto a few crossings, so a truck working the approaches is seen by a large share of commuters.
Two spring training clubs
The Red Sox at JetBlue Park and the Twins at the Lee Health Sports Complex bring visitors from New England and the Midwest each February and March.
Airport-driven tourism
Southwest Florida International Airport feeds Daniels Parkway, Treeline Avenue and I-75 with arriving visitors all winter.
Reopening economy
Restaurants, hotels and shops returning on Fort Myers Beach and Sanibel have a clear story to tell, and mobile media tells it quickly.
What we run
Mobile billboard services available in Lee County
Lee County campaigns range from Cape Coral home-service routes to Estero retail launches, spring-training pushes and public-information campaigns for county and city agencies.
Mobile billboard advertising
Route-based campaigns that carry your message to the streets your customers already use.
Billboard truck rental
Rent a digital LED billboard truck by the day, with static truck options when a campaign calls for them.
Grand openings, launches & brand activations
Put a moving sign in front of a new location, a product drop or a pop-up. See examples in our portfolio.
Event & convention advertising
Routes on the public roads that feed stadiums, fairgrounds, festivals and trade shows.
Government & public-service outreach
Public-health, safety, voter-information and community messaging that reaches every neighborhood.
LED screens, jumbotrons & live video
LED screen rental and mobile jumbotron rental for watch parties, outdoor movies and live-streamed events.
Pricing
Mobile Billboard Rates in Lee County
Rates start around $1,300/day.
Our trucks are based in Hollywood, in Broward County, so a Lee County campaign includes a travel component that depends on where in the county you want the truck and how many days it stays. We quote it up front as its own line so you can see it.
Your final rate depends on:
- Campaign duration and number of days
- Daily hours on the road
- Truck type (digital LED or static)
- Travel and mobilization
- Route complexity
- Event parking or staging requirements
- Creative production or live-streaming needs
For a full breakdown, see how much mobile billboard advertising costs, or request a Lee County quote.
Where we run
Cities and communities we cover in Lee County
Six municipalities and several large unincorporated communities make up the market.
- Fort Myers County seat. The River District downtown, the Edison and Ford Winter Estates on McGregor Boulevard, Edison Mall and the Colonial Boulevard corridor.
- Cape Coral The county's largest city, almost entirely residential, organized around Cape Coral Parkway, Del Prado Boulevard, Santa Barbara Boulevard and Pine Island Road.
- Bonita Springs and Estero Coconut Point, Miromar Outlets, Hertz Arena and Florida Gulf Coast University's orbit along US 41, Corkscrew Road and Ben Hill Griffin Parkway.
- Lehigh Acres A large, fast-growing bedroom community reached by Lee Boulevard and SR 82, with a young, working-family audience.
- Fort Myers Beach Estero Boulevard and the Times Square area, rebuilding and drawing visitors again.
- Sanibel and Captiva Island communities with strict sign rules; most advertisers reach island visitors on Summerlin Road and McGregor on the mainland side of the causeway.
- North Fort Myers Older retirement and RV communities along US 41 and Bayshore Road north of the river.
Campaign crossing the county line? We also run in neighboring Collier County, Charlotte County, Hendry County, Glades County. Browse all 67 Florida counties.
Route planning
Popular Mobile Billboard Routes in Lee County
Useful Lee County loops:
US 41 Cleveland Avenue
From downtown Fort Myers south past Edison Mall, Bell Tower and the Gladiolus area toward Estero.
Colonial Boulevard and the Midpoint Bridge
The main commuter link between Cape Coral, central Fort Myers and I-75.
Cape Coral Parkway and Del Prado Boulevard
The original downtown Cape and its longest commercial strip.
Pine Island Road (SR 78)
Cape Coral's newest big-box and restaurant corridor on the north side.
Daniels Parkway and Six Mile Cypress
Airport arrivals, JetBlue Park, medical campuses and Gulf Coast Town Center.
Estero and Bonita: US 41 and Corkscrew Road
Coconut Point, Miromar Outlets and the arena district.
Trucks operate on public roads and follow local traffic, parking and sign rules. Venue and landmark names describe nearby public routes only and do not imply any affiliation or on-property access.
Events & venues
Lee County venues and events worth routing around
- JetBlue Park and Lee Health Sports Complex Red Sox and Twins spring training, plus minor-league ball and tournaments.
- Hertz Arena, Estero Florida Everblades hockey, concerts and graduations next to Miromar Outlets.
- Downtown Fort Myers River District Art Walk, Music Walk and the Edison Festival of Light parade each February.
- Florida Gulf Coast University Alico Arena basketball and a large student body around Ben Hill Griffin Parkway.
- Caloosa Sound Convention Center and Amphitheater Downtown riverfront conventions and concerts.
What you receive
Route planning, GPS tracking and proof-of-performance
Every Lee County campaign starts with a route plan built around your audience and dates. While the truck is out you get GPS tracking of the route driven, and afterward you receive campaign photos and video as proof-of-performance. On digital units, creative can be updated between days if your offer or event details change.
Video
See Our Digital LED Billboard Trucks in Action
Watch on YouTube or see more on our videos page.
Recent work
Campaign photo gallery
Photos from past Mobile Billboard Miami campaigns. More in the full campaign gallery.
Good to know
Lee County mobile billboard FAQ
Do you cover Cape Coral as well as Fort Myers?
Yes. Many Lee County bookings spend half the day on each side of the river, using the Cape Coral and Midpoint bridge approaches to catch commuters in between.
Is there a travel charge for Lee County campaigns?
Yes, and we itemize it. Day rates start around $1,300; travel from our Hollywood, FL yard is quoted separately based on where in Lee County the route runs and how many days the truck stays.
Can the truck go onto Sanibel or Fort Myers Beach?
Fort Myers Beach is workable on Estero Boulevard when traffic allows. Sanibel has strict sign and vehicle rules and a toll causeway, so the practical approach is to target island-bound traffic on Summerlin Road and McGregor Boulevard. We confirm what is permitted before planning any island segment.
Is spring training a good time to advertise?
Yes. February and March bring two fan bases to town, and games create daily peaks on Daniels Parkway and Six Mile Cypress. Trucks book early for those weeks.
How do you get a truck to Lee County?
We drive from Hollywood across I-75, about two and a half hours. Travel is quoted separately, and we can pair Lee with Collier or Charlotte County on the same trip.
How quickly can a Lee County campaign launch?
It depends on truck availability for your dates and whether your creative is ready. Send us your dates as early as you can; allow a little extra lead time so we can schedule the drive to Lee County.
Ready when you are
Book a Mobile Billboard in Lee County
Send your dates and whether you need Fort Myers, the Cape, Estero and Bonita, or all three. We will plan the route and quote it. Rates start around $1,300/day.