Fort Lauderdale
Boat Show 2026
Own the Streets of the World's Largest In-Water Boat Show
Put your brand on a full-motion LED billboard truck circling FLIBS venues for 8 exclusive hours a day. Your message only — no shared loop, no rotation with other advertisers.
Show figures as published by the Fort Lauderdale International Boat Show organizers.
67th Annual Fort Lauderdale International Boat Show
Five days, seven waterfront locations, and one of the wealthiest, most international audiences of any event in Florida — yacht owners, buyers, brokers, captains and marine-industry decision makers.
📅 Show Dates & Hours
| Wed, Oct 28 PREVIEW DAY | 12 PM – 7 PM |
| Thu, Oct 29 | 10 AM – 7 PM |
| Fri, Oct 30 | 10 AM – 7 PM |
| Sat, Oct 31 PEAK CROWD | 10 AM – 7 PM |
| Sun, Nov 1 | 10 AM – 5 PM |
Your 8-hour truck window is scheduled around show hours and the arrival/departure rush — or extended into the evening for Las Olas nightlife.
📍 Show Locations We Target
- Bahia Mar Yachting Center — 801 Seabreeze Blvd (A1A)
- Las Olas Marina — 240 E. Las Olas Circle
- Hall of Fame Marina — 435 Seabreeze Blvd
- Pier Sixty-Six Marina — 2301 SE 17th St
- Superyacht Village at Pier Sixty-Six South — 2150 SE 17th St
- 17th Street Yacht Basin & Broward County Convention Center
Trucks operate on public roads, shuttle corridors, parking approaches and hotel zones around the venues, following city traffic and parking rules.
Simple Pricing. Exclusive Screen Time.
Every package is exclusive use — your brand is the only ad on the truck for the full 8-hour campaign.
Single Show Day
- 1 digital LED billboard truck
- 8-hour exclusive campaign
- Custom route around show venues
- Video, static or rotating creative
- Photo/video proof of performance
Peak Weekend
- Covers the highest-traffic days
- 8 exclusive hours each day (24 total)
- Route tuned day-by-day to crowd flow
- Mid-campaign creative swaps
- Full recap: photos, video & route log
Full Show Takeover
- Own the street presence all week
- 8 exclusive hours each day (40 total)
- Preview Day VIP-arrival positioning
- Add trucks or a MAX 360 LED screen
- Priority scheduling & full recap
Rates start at $1,300 per truck per day for an 8-hour exclusive campaign. Multi-truck fleets, extended hours, audio, live-feed display and creative production quoted separately. Dates confirmed upon deposit.
Built for Brands Chasing Boat-Show Buyers
Exhibitors & Builders
Drive foot traffic to your dock or booth number before buyers reach your competitors.
Yacht Brokers & Charter Cos.
Put listings, QR codes and appointment links in front of qualified buyers all week.
Luxury Real Estate
Waterfront condos and estates marketed to a high-net-worth, international crowd.
Restaurants, Bars & Hotels
Capture show-goers heading to Las Olas, the beach and 17th Street after hours.
Marine Services & Tech
Electronics, insurance, financing, crew, detailing and dockage brands.
Luxury Auto, Watches & Lifestyle
Premium brands that want to be seen where affluent buyers gather.
You'll Be Advertising Alongside Major Brands
FLIBS draws top-tier sponsors and marine brands. A mobile billboard lets your brand compete for attention on the street — without an official sponsorship budget.
Become a Featured Street Sponsor
Book the Full Show Takeover and we'll feature your brand as our FLIBS 2026 street sponsor across our social channels and recap content.
Mobile Billboard Miami is an independent advertising company and is not affiliated with, sponsored by, or endorsed by the Fort Lauderdale International Boat Show, MIASF or Informa Markets. Sponsor and partner names are listed for informational purposes and belong to their respective owners.
From Booking to Boat Show in 4 Steps
Pick Your Days
Choose one day, the weekend, or the full show. Secure your truck with a deposit.
Send Creative
MP4 video or static artwork. Need design? We can produce it for you.
We Plan the Route
Venue approaches, shuttle stops, valet zones, hotels and Las Olas — timed to crowd flow.
Launch & Report
Your truck runs 8 exclusive hours a day. You get photos, video and a recap.
Lock In Your FLIBS 2026 Dates
Show-week inventory is limited. Send your request and we'll confirm availability, route and final quote — usually same day.
Boat Show Billboard Questions
How much does a mobile billboard cost at the Fort Lauderdale Boat Show?
Rates start at $1,300 per truck per day for an exclusive 8-hour campaign. The 3-day Peak Weekend runs $3,900 and the 5-day Full Show Takeover is $6,500 per truck.
What does "exclusive use" mean?
Your ad is the only content on the truck for your entire campaign. No shared rotation with other advertisers, so every viewer sees your brand.
Where will the truck drive?
We build routes around the show's waterfront locations — Seabreeze Blvd/A1A by Bahia Mar and Hall of Fame Marina, Las Olas Blvd, the SE 17th Street corridor by Pier Sixty-Six, plus hotels, parking areas and shuttle routes — always on public roads and within local rules.
What creative can I run?
MP4 video, static images, rotating slides and QR codes. Bold visuals and short headlines work best. We can design your creative if you need it.
How far in advance should I book?
As early as possible. Show-week trucks are limited and booked first-come, first-served. A deposit secures your dates.
Do I get proof the campaign ran?
Yes. Every campaign includes photo and video proof, and multi-day packages include a recap with route details.
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