South Florida · Home market
Mobile Billboard Advertising in Miami-Dade County, Florida
Digital LED billboard trucks serving Miami, the county seat, and communities across Miami-Dade County, from South Beach and Brickell to Hialeah, Doral and Homestead. Rates start around $1,300/day.
Miami-Dade County at a glance
Florida's most crowded ad market, worked from street level
Miami-Dade is the most populous county in Florida and one of the hardest places in the country to get noticed. Drivers sit in traffic on the Palmetto and the Dolphin, visitors pack Miami Beach year-round, and a large share of daily life happens in Spanish. A fixed billboard on one expressway reaches one slice of that. A moving LED truck can work Calle Ocho at lunch, Brickell at rush hour and Wynwood after dark on the same day.
This is our home market. Mobile Billboard Miami has run mobile billboard advertising here for years, including early-voting outreach, Ultra and Art Basel week campaigns, Dolphins game days and Miami Boat Show routes. Miami is the county seat, but campaigns here are rarely about one city. They are about picking the right mix of 34 municipalities and the unincorporated neighborhoods between them.
Local audience movement
Why mobile billboard advertising works in Miami-Dade County
Traffic does the work for you
Slow-moving corridors like US 1, Biscayne Boulevard, NW 36th Street and the Palmetto frontage roads give a rolling LED screen long dwell time with drivers and passengers who are not going anywhere fast.
Event calendar with no off-season
Art Basel in December, the boat show in February, Ultra and the Miami Open in March, the Formula 1 Miami Grand Prix in May, then football at Hard Rock Stadium through the fall. There is almost always a crowd to route toward.
Bilingual, neighborhood-level targeting
Digital screens let you run Spanish creative in Hialeah and Little Havana, English in Aventura, and Haitian Creole messaging in North Miami and Little Haiti on the same booking. That flexibility is also why campaigns use us for political mobile billboard advertising in Miami-Dade.
Nightlife and pedestrian density
South Beach, Wynwood, Brickell and Coconut Grove put thousands of people on foot at night, when a lit LED truck is at its brightest and static signs fade into the background.
What we run
Mobile billboard services available in Miami-Dade County
In Miami-Dade we run everything we offer, from single-day grand-opening routes to multi-truck takeovers during event weeks, plus LED screens and jumbotrons for watch parties and outdoor movie nights.
Mobile billboard advertising
Route-based campaigns that carry your message to the streets your customers already use.
Billboard truck rental
Rent a digital LED billboard truck by the day, with static truck options when a campaign calls for them.
Grand openings, launches & brand activations
Put a moving sign in front of a new location, a product drop or a pop-up. See examples in our portfolio.
Event & convention advertising
Routes on the public roads that feed stadiums, fairgrounds, festivals and trade shows.
Government & public-service outreach
Public-health, safety, voter-information and community messaging that reaches every neighborhood.
LED screens, jumbotrons & live video
LED screen rental and mobile jumbotron rental for watch parties, outdoor movies and live-streamed events.
Pricing
Mobile Billboard Rates in Miami-Dade County
Rates start around $1,300/day.
Because our yard is in Hollywood, FL, Miami-Dade County is one of the most economical places in the state for us to run. Travel is rarely a factor here; hours on the road, the truck you choose and the date do most of the work in the quote.
Your final rate depends on:
- Campaign duration and number of days
- Daily hours on the road
- Truck type (digital LED or static)
- Travel and mobilization
- Route complexity
- Event parking or staging requirements
- Creative production or live-streaming needs
For a full breakdown, see how much mobile billboard advertising costs, or request a Miami-Dade County quote.
Where we run
Cities and communities we cover in Miami-Dade County
Miami-Dade has 34 municipalities. These are the ones clients ask for most, with the reason each earns a place on a route. For the regional picture, see billboard advertising in South Florida.
- Miami The urban core: Downtown, Brickell, Wynwood, Little Havana, Allapattah and Coconut Grove, each with a different audience and daypart.
- Miami Beach Ocean Drive, Collins Avenue, Lincoln Road and the Convention Center district put visitors and convention badges in front of your creative.
- Hialeah A dense, overwhelmingly Spanish-speaking city where West 49th Street and Palm Avenue retail traffic rewards Spanish-first creative.
- Miami Gardens Home of Hard Rock Stadium. Game days, concerts, the Miami Open and the Grand Prix all funnel cars along NW 27th Avenue and NW 199th Street.
- North Miami NE 125th Street, Biscayne Boulevard and the FIU Biscayne Bay campus area, with a large Haitian-American community.
- Doral Corporate offices, logistics and a fast-growing restaurant scene around NW 87th Avenue, CityPlace Doral and Downtown Doral.
- Coral Gables Miracle Mile, Ponce de Leon Boulevard and the University of Miami campus edge along US 1.
- Aventura and Sunny Isles Beach Aventura Mall is one of the busiest shopping centers in the state, and Biscayne Boulevard and Collins Avenue carry affluent condo traffic all day.
- Kendall and West Kendall Unincorporated suburbs built around Kendall Drive, Dadeland Mall and Miami Dade College's Kendall campus.
- Homestead and Florida City The southern end of the county: Homestead-Miami Speedway, agricultural employers and everyone driving to the Keys on US 1.
- Opa-locka and North Miami Beach Working neighborhoods along NW 27th Avenue and NE 163rd Street, plus corporate aviation traffic at Miami-Opa locka Executive Airport.
Campaign crossing the county line? We also run in neighboring Broward County, Monroe County, Collier County. Browse all 67 Florida counties.
Route planning
Popular Mobile Billboard Routes in Miami-Dade County
Most Miami-Dade campaigns combine one or two of these loops. We adjust start times around rush hour, event load-in and the hours when each area is actually busy.
Downtown, Brickell and Biscayne Boulevard
Biscayne Boulevard past Bayside and Kaseya Center, Brickell Avenue at lunch and after work, and the Omni and Edgewater stretch north toward Midtown.
South Beach loop
Collins Avenue, Washington Avenue, 5th Street and Alton Road, with Ocean Drive where traffic rules allow. Strongest Thursday through Sunday and during any convention week.
Wynwood, Midtown and the Design District
NW 2nd Avenue, North Miami Avenue and NE 36th to 41st Streets. Art, food and nightlife crowds, heavy on weekends and during Art Week.
Calle Ocho, Flagler and West Miami-Dade
SW 8th Street and West Flagler Street through Little Havana and Westchester toward FIU's main campus, a strong Spanish-language corridor.
Hialeah and the Palmetto corridor
West 49th Street, Palm Avenue and Okeechobee Road, with frontage-road exposure along SR 826.
US 1 south: Gables, Dadeland, Cutler Bay, Homestead
South Dixie Highway from the University of Miami past Dadeland and The Falls to Southland Mall, then on to Homestead and Florida City.
Trucks operate on public roads and follow local traffic, parking and sign rules. Venue and landmark names describe nearby public routes only and do not imply any affiliation or on-property access.
Events & venues
Miami-Dade venues and events worth routing around
- Hard Rock Stadium, Miami Gardens Dolphins and Hurricanes football, the Miami Open, the Formula 1 Miami Grand Prix and stadium concerts. We route on the public roads that feed the parking lots.
- Kaseya Center and Bayfront Park Heat games, arena tours and Ultra Music Festival weekend in March put Biscayne Boulevard at a crawl.
- Miami Beach Convention Center Art Basel in December and a full trade-show calendar. See our convention and trade show advertising page and our guide to Art Basel Miami advertising.
- loanDepot park and Nu Stadium Marlins baseball in Little Havana and Inter Miami's new home at Miami Freedom Park next to the airport.
- Wynwood and Calle Ocho festivals Wynwood during Art Week and Carnaval Miami on Calle Ocho each March draw some of the largest street crowds of the year.
- Homestead-Miami Speedway and the Miami-Dade County Fair NASCAR weekends in the south county and the Youth Fair at Tamiami Park near FIU each spring.
What you receive
Route planning, GPS tracking and proof-of-performance
You are not buying a truck and hoping for the best. We map the Miami-Dade County route with you in advance, track the truck by GPS while it runs, and send photos and video of your creative on the road. Need to change the message mid-campaign? Digital screens make that a file swap, not a reprint.
Video
See Our Digital LED Billboard Trucks in Action
Watch on YouTube or see more on our videos page.
Recent work
Campaign photo gallery
Photos from past Mobile Billboard Miami campaigns. More in the full campaign gallery.
Good to know
Miami-Dade County mobile billboard FAQ
Do you cover all of Miami-Dade County or just the city of Miami?
All of it. We run routes from Aventura and Miami Gardens in the north to Homestead and Florida City in the south, and west to Doral, Sweetwater and West Kendall. Tell us the audience and we will recommend the municipalities that fit.
What should I budget for a billboard truck in Miami-Dade County?
Plan on rates starting around $1,300 per day. Your quote moves with the number of days, hours per day, the truck you choose, event staging needs and creative production. Call 305.814.5880 for an exact figure.
Can the truck run Spanish and English ads on the same day?
Yes. Digital LED trucks can rotate creative by area or time of day, so you can run Spanish-first spots through Hialeah and Little Havana and English creative in Aventura or Coral Gables on one booking.
Can you target a Dolphins game, Ultra or Art Basel?
Yes. We plan routes on the public roads around Hard Rock Stadium, Bayfront Park, the Miami Beach Convention Center and other venues, timed to arrival and exit traffic. Event weeks book up early, so reserve as far ahead as you can.
Is Ocean Drive always available for a South Beach route?
Not always. Miami Beach changes traffic patterns on Ocean Drive during busy periods, so we plan South Beach loops around Collins, Washington, 5th Street and Alton Road and add Ocean Drive when it is open to vehicles.
How quickly can a Miami-Dade County campaign launch?
It depends on truck availability for your dates and whether your creative is ready. Send us your dates as early as you can; Miami-Dade County is close to our yard, so short-notice bookings are often workable when a truck is open.
Ready when you are
Book a Mobile Billboard in Miami-Dade County
Tell us your dates, your audience and the neighborhoods that matter. We will come back with a Miami-Dade route and a firm quote. Rates start around $1,300/day.