FLIBS 2025 Marketing Power Move: Mobile Billboards That Move Your Brand
Make a Splash at the Fort Lauderdale International Boat Show
Updated October 21, 2025
The Fort Lauderdale International Boat Show (FLIBS) returns in late October through early November, bringing the world’s largest in-water showcase of boats, superyachts, marine tech, and luxury lifestyle to Broward County. For brands seeking premium audiences, and for agencies planning high-visibility takeovers, FLIBS is a golden window to launch attention-grabbing creative.
Why Mobile Billboard Miami Wins at FLIBS
- Right audience, right moment: Affluent buyers, marine pros, and lifestyle media converge across marinas and the convention center.
- Proximity & agility: Our teams are local to Broward/Miami, enabling rapid routing changes and real-time optimization.
- Video + sound capability: LED billboard trucks run static & motion creative with audio for maximum dwell-time impact.
High-Impact Activation Plays
Pre-Show Buzz (2–3 weeks out): Dominate I-95, US-1, A1A, and airport corridors with countdown creatives and QR codes.
On-Site Visibility (Show Week): Orbit the Broward County Convention Center, Las Olas Marina, Bahia Mar, Hall of Fame Marina, and Pier 66 approaches during peak arrivals and evening dining windows.
VIP & After-Hours: Align trucks with hospitality zones and partner events for premium night-time loops.
On-Site Visibility (Show Week): Orbit the Broward County Convention Center, Las Olas Marina, Bahia Mar, Hall of Fame Marina, and Pier 66 approaches during peak arrivals and evening dining windows.
VIP & After-Hours: Align trucks with hospitality zones and partner events for premium night-time loops.
Recommended Dayparts & Routes
- Morning Arrival: 8:00–10:30 AM — hotel corridors & parking ingress.
- Mid-Day Flow: 12:00–3:00 PM — Las Olas Blvd, Sunrise Blvd, SE 17th St, and Convention Center loops.
- Evening Social: 5:30–8:30 PM — waterfront dining districts and marina exits for high dwell-time impressions.
Proof of Performance You Can Share
- Routing details and hour-by-hour logs
- Photo/video recaps in a shared folder
- Impression estimates suitable for post-campaign reporting
Creative Tips for Nautical Audiences
- Lean into clean, bold typography that reads at distance; keep CTAs short.
- Feature product hero shots, luxury cues, and map-based “Find us at Pier 66 / Booth ___” prompts.
- Use scannable QR codes to a FLIBS-specific landing page with offers or appointment slots.
Booking & Rates
Mobile Billboard Miami offers digital LED trucks with three large screens, supporting static and video with audio. Multi-day packages and monthly master-coverage are available.
Mobile Billboard Miami • 6011 Rodman St Unit 102, Hollywood FL 33023 • (305) 814-5880 • MobileBillboardMiami.com