Union fight for Health Care workers
We hired Mobile Billboard Miami to help us create a strong outdoor campaign for our client,
1199SEIU United Healthcare Workers East Florida, to get the attention of the administration at
Tenet-owned St. Mary’s Medical Center in West Palm Beach and North Shore Medical Center in
Miami pertaining to their healthcare workers facing disciplinary action for refusing to perform
tasks they are not properly trained nor licensed to perform, which put the safety of patients at risk.
After just a couple of days of the outdoor campaign, the administration arrived at an agreement
with the healthcare workers union – successfully meeting their demands.
Mobile Billboard Miami was more than prompt and professional – their initiative and
contribution was instrumental to the success of the outdoor campaign by providing their
useful ideas to enhance the effectiveness of our strategy.
Working with Mobile Billboard Miami truly made a difference.
Principal / Creative Director