In partnership with Mobile Billboard Miami helped the software company, Puppet invite Microsoft Ignite conference attendees to their booth. To spread the word, Moderne sent a fleet of mobile billboards throughout key areas of Orlando.
These mobile billboards were fully branded with a message from Puppet and their conference booth number. The fleet was stationed outside the Orange County Convention Center entrance at peak times. For the remainder of the day, the billboards traveled a route outside of the conference center to reach arriving attendees as well as circling key hotels where attendees stayed.
The Puppet mobile billboards activated for 52 hours over 3 days and generated approximately 624,000 impressions.